There is strong confidence driving global investment in the region, further solidifying its reputation as a top destination for high-end property ventures.
At the Luxury Real Estate Investment Conference in Marbella it was quoted that “International developers continue to buy land on the Costa del Sol at premium prices because they believe in the future of luxury housing in the zone.” There is strong confidence driving global investment in the region, further solidifying its reputation as a top destination for high-end property ventures.
The conference, with idealista/news as its media partner, gathered industry experts who unanimously agreed that the Costa del Sol’s appeal extends beyond its remarkable properties. Selma Dolebrook, Málaga representative for Tecnitasa Group, highlighted that Marbella’s true luxury is not only in its cutting-edge design but also in its exceptional climate, natural beauty, and high security levels. José Antonio Muro, General Manager of the Tecnitasa Group, shared this view, underscoring the importance of leisure, education, and healthcare in enhancing the region’s value.
Emerging trends are reshaping the luxury real estate market. Dolebrook pointed out the growing demand for branded residences, which create a deeper emotional bond between buyers and the brand. This trend is attracting younger clients, including influencers and athletes, who seek innovative technology and highly personalized homes.
The decentralization of the luxury market was another key theme. Muro noted that with limited availability in traditional prime areas, luxury developments are expanding into less densely populated regions like Estepona and surrounding towns. These areas offer more privacy and a stronger connection to nature, catering to modern buyers’ growing preference for sustainable, self-sufficient homes.
Sustained Growth – Carolina Sánchez, Aedas Homes’ Costa del Sol representative, emphasised the importance of understanding and meeting the needs of discerning buyers. She shared that 40% of the 20 developments Aedas Homes is currently working on in the region are focused on the luxury market, carefully selecting locations that offer access to golf courses and marine activities.
Enrique López Granados, founder of Caledonian, discussed the future of branded residences, which lies in providing a seamless, worry-free experience through the comprehensive management of prestigious hotel brands. He referenced a project in collaboration with St. Regis that embodies this vision.
Matías Villarroel, on the other hand, stressed the urgent need to balance the luxury property boom with a stronger focus on affordable housing. He highlighted the importance of close cooperation with authorities to create a more balanced market that benefits all stakeholders.
All speakers in the first roundtable agreed that the luxury sector plays a significant role in driving the region’s economy. Carolina Sánchez noted how this segment stimulates local development, boosts tax revenues, and encourages business activity. Ongoing collaboration between the public and private sectors remains essential to further establishing the Costa del Sol as a premier global investment destination.
In conclusion, participants in the first two panels affirmed that the Costa del Sol continues to attract investors and buyers, thanks to its unrivalled quality of life, luxury infrastructure, and world-class services. With demand steadily increasing, the region’s luxury real estate market is poised for sustained growth, aligning with the expectations of a global and discerning clientele.
